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CRM Begins and Continues with Leadership
Leadership is the backbone of a strong company culture and goes hand in hand with driving the customer experience. Customers today have higher expectations than ever before, and it is crucial to continually review and adjust methods in order to create an environment of customer centricity. This begins with strong leadership from within, beyond just a title.


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Shane Born
Chief Operating Officer @ProMax Unlimited
Shane Born has been ProMax’s Chief Operating Officer since 2011. He started at ProMax in 2003 in online software sales where he earned several distinguished sales awards. In 2007 he was promoted to Director of Training and Customer Service. Prior to working for ProMax, he worked in the retail automotive business for seven years in sales. When he isn’t busy at the office, he likes playing pool, coaching athletic teams, enjoying the outdoors, and spending quality time with his wife and son.